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Found 2 results

  1. I started playing in 3DXChat in 2014 and have been involved in these forums for much of the time since then. I haven't played for over 2 years but still do often look in these forums to see if anything interesting has been added to the game. Not long before I joined I was a university student at which I did a side course for certificate 4 marketing and communication, really just an entry level course for marketing but did get some good insights into the basics of marketing. Over the years I have watched what 3DXChat has done with it's marketing and have noticed they don't even seem to know the basics. They have failed and continue to fail badly in several aspects of which some should be very obvious. For example this forum is and always has been its most valuable marketing tool. The forum generates more potential customers than any other medium they have yet they have never applied anything in the forum to influence potential new customers to join. If you type 3DXChat in google the very 1st link that shows in the list, here in Australia anyway, is the forum. So a good number of interested people who are looking for information on 3DXChat would find their way to the forum. This is apparent through the numbers that visit this this forum. There are always close to 100 guest showing as actively looking through the forum and a good percentage of them would be people looking for information on 3DXChat. To get an estimate of how many of these could be potential customers you can work on estimated averages. If each visitor stays for an average of 1 hour then 100 times 24 hours is 2,400 visitors per day. If the average of these guest visitors are people looking for information on 3DXChat is say 50% then the forum generates 1,200 people per day looking for information on the game. Now those figures can be lower or higher depending on what the percentages actually are but I think it is fairly safe to say there are plenty of potential customers finding their way to these forums. What does the forum do to turn all these potential customers into customers, very little. There should at least be a very stand out link to the main 3DXChat website, there would only be a small amount would click on "Download and play 3DXChat" when they are just reviewing. Also the main website, 3DXChat.com, does not even appear in the 1st 2 pages of the google search when 3DXChat is typed in for a search. And even then the main website is very outdated and never really has been a good influence to have people join the game. My opinion is the front page of the forum should include very well done marketing strategies to influence as many of these potential customers to join as possible. If done right it could possibly produce as many as 100 new customers every day. In an online game such as 3DXChat there are 3 main points in a marketing strategy that need to be constantly reviewed. 1) Attracting new potential custom and influencing them to join. 2) Watching how many new customers stay after the initial 1st period. 3) The average time each customer stays a customer. 3DXChat has always failed badly in all 3 and over years and has really only tried to find new ways to attract new custom. There has never been enough done to try improve on the amount of people that try the game and do not go past the 1st month. There most definitely needs to be more done to help new players settle into the game. Sorry ran out of time, I will add to this later.
  2. Who are the contest banner ads targeting? Understanding your target audience and knowing what type of web properties will perform best with your banner ads raises an interesting discussion perhaps. Excluding word of mouth, I'm sure 3DX gets customers from all types of web properties. For example, YouTube, Blogs, Forums, 3DX member websites and yes porn sites as well. So, are the banners intended to targeting males, females or both? Do porn ads out perform ads that imply romance, sexual fantasy, adventure or even online friendship? My guess banner ads on porn sites out perform all other types of ads when targeting the male audience. Yes, I’m sure some girls do watch porn too – power to equality – yahoo. Given 3DX would only be allowed to run its ads on other adult web properties, does anyone have any feedback on what would be the best web properties to target women? Yes, you guest it… my agenda is to suggest to the developers where or even how to target more women.
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