Personally I like Gizmo´s choice of a time-frame, when the server is at its potentially most populated peaks, between 9am to central US, through 5 or 6pm Europe (when people are coming back from work,) 9pm Asia, and midnight in Australia. Ideal moment to ensure the people´s rage, 3DX has now decided to play the trolls in WoW!
Maybe with all the gold the room owner think they been robbed, they hire a project manager to learn Server maintenance 101.