I am not against them coming up with ways to monetize and finance further development with a little profit on the side, but let's be real here.. i'll buy the lastest AAA game for PS5 for that, 90$, i will have it forever to play whenever i decide to.. so charging that amount for an animated nameplate is really exhorbitant, without forgetting its only a sub over a sub you already pay.. at that price.. at the VERY LEAST it should be a permanent purchase with the the possibility to toggle it on/off at will.. and even then its still way out of price for a nameplate.